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For Immediate Release:         

Media Contact:                          Maverick Ranch Natural Meats

                                                        Matthew Barnes

                                                        303-294-0146

                                                        mattb@maverickranch.com

 Maverick Ranch Natural Meats to go 100% Organic!

The “Mavericks” in the Natural Meat industry are poised on being 100% organic

Denver – Maverick Ranch Natural Meats, a family-owned business based in Denver, Colorado, has its eye set on the future - Organics.  As a leading company in the natural meat industry and the first company to offer retailers a one-stop shop for multiple all-natural proteins, founder and CEO Roy Moore has a new vision: supplying consumers and grocery retailers with 100 % certified organic meat and poultry. “Organic is the future and it’s our family’s goal to keep our leading-edge by blazing the path for others to follow,” says Moore.  The news does not come as a surprise to organizations like the Organic Trade Association.  According to OTA’s 2004 Manufacturer Survey, the Meat, Poultry and Fish organic category is projected to have average annually sales growth of 31% over the next couple of years.

Maverick launched its new vision at this years’ FMI / All Things Organic show in Chicago, May 7th – 9th.  “It’s the perfect setting to announce our future Organic path to the industry,” said Charlie Moore, vice president of sales and marketing and family owner.  “Many of our current retail partners have enthusiastically encouraged us to pursue organics and it’s our goal to have the largest product selection of organic meat, poultry and oven-ready items within the next five years,” added Moore.  To learn more about Maverick Ranch, visit our web site at www.maverickranch.com  or to schedule an interview with Charlie or Roy Moore at the All Things Organic show www.atoexpo.com , call 800-497-2624 ext.107.

Providing natural meat products free of antibiotics, steroids and pesticides since 1985, Maverick Ranch Natural Meats is a family-owned business based in Denver, Colo. The company provides natural beef, free-range, air-chilled chicken, buffalo, lamb, and pork to approximately 2,000 grocery retailers nationwide. In 2002, Maverick Ranch’s safety-assured ground beef won the Denver Business Journal’s Most Innovative Product in the edible category. Maverick Ranch features nine 96 percent lean beef and pork products that are certified in the American Heart Association Food Certification Program. In addition, Maverick Ranch is proud to be associated with the U.S. Olympic Committee, providing natural beef and pork to over 20,000 Olympic hopefuls training at three U.S. Olympic Training Centers. To learn more about Maverick Ranch, call 800-497-2624 or visit www.maverickranch.com.