Country of Origin Labeling (COOL) is an initiative requiring labeling of beef, pork, lamb, fish, and peanuts according to the country in which the commodity was born, raised and harvested. COOL is presently a voluntary practice. However, it will be mandatory for the above commodities sold at the retail level by September 30, 2008. Maverick Ranch is working hard to achieve compliance to this law, and was recently recognized by Meat Processing Magazine for its innovative efforts.