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No Antibiotics Ever - No water Added

News Flash!
Maverick Ranch becomes the Official Supplier of
Natural Pork to the U.S. Olympic Training Centers.

The natural line of lean meat products from Maverick Ranch expands to pork in 2002, starting with the Salt Lake games in February and Olympic Training Centers in March.

Average attendance at the three Olympic Training Centers is 1,100 athletes per day. Over 20,000 athletes receive training, evaluation, medical and dental care at the training centers each year. America's entire Olympic program is funded by donations from individuals, along with corporate sponsors and suppliers. The Moore family is proud to provide natural pork as well as natural beef and buffalo to all three Training Centers.

At Maverick, we are very excited about adding pork to our natural line of lean meat products. For years, nearly everyone in agriculture felt it was impossible to raise hogs without antibiotics in the feed. Over the last twenty years, 90% of the hog production and finishing in the U.S. has moved into "confinement barns". In these barns (mostly controlled by less than 20 corporate producers), there is only 6-7 square feet per hog. Waste manure is pumped into lagoons where the liquids evaporate and the solids settle into the ground, thereby often contaminating ground water. Additionally, hogs have been bred leaner and leaner to satisfy consumers' requests for lean products and the large packers' conquest for higher profit. However, the result is that most commodity pork has lost its flavor and tenderness. The end result is that nearly 80% of the fresh pork consumed in America is "pumped with water and various sodium products". This results in pork that is 7% to 30% 'water added' with the purpose of enhancing tenderness and juiciness (to try and get pork to eat the way it used to).

However, at Maverick we have some concerns about pumped or "injected" pork (large manufacturers call it "enhanced"). These are the reasons for our concerns:

  1. Injectors have needles placed about 1 inch apart. This allows the possibility that surface bacteria are pushed and injected into the pig.
  2. Most pork plants are in the Midwest. Over 80% of Midwestern ground water contains pesticides. This poses a good question. Are low level pesticides being injected into the pork? This question was pointed out to Roy Moore at Maverick by a major retailer who also serves on the National Pork Board.
  3. Do we need added Sodium Phosphate in our diet? Health experts don't think we need any more sodium.
  4. Nearly all ham products contain Nitrates which are preservatives that turn ham to its pink color. In the 1950's, the FDA almost banned Nitrates as they are very strong carcinogens (cancer causing agents). However Nitrates also control botulism which was considered a greater short term threat. Botulism is food poisoning that can cause food spoilage and death in a short period of time. As a result, the FDA still allows Nitrates.

Today, Maverick has researched the pork industry. We see a lot of things that changed over the last fifty years and we feel that a good tasting product and long term health may have been sacrificed. We're sure that the hogs feel their quality of life has changed. A hog's natural instinct is to "root" in the soil and make a comfortable spot to lie in. Also, little pigs used to be eight weeks old when they were weaned and now they are taken away from their mothers when they are maybe 10-14 days old.

After analyzing the situation, we at Maverick decided to find small family farms that could raise hogs like they did fifty years ago, without antibiotics and waste lagoons. Our goal is to help sustain family farms and ranches. This is the principal that Maverick was founded on in 1986 (Maverick was started by the four Moore boys and Mom & Dad when they were in 4-H).

Our year long quest has led us to join forces with four groups of small farmers who agreed with us and who still produced pork the way nature intended.

Maverick Ranch natural pork is produced under the following guidelines. This system was originally developed by Lucien Breton and his family so we call it the Breton Small Farm System.

Following are the ten key points.

  1. No Antibiotics, ever.
  2. Humanely raised according to American Humane Association standards.
  3. No animal by-products used in the feed; 100% vegetarian fed.
  4. No Organo phosphate or Organo chlorine pesticides used.
  5. Produced without waste lagoons.
  6. No growth promotants are permitted (by federal regulations).
  7. Environmentally responsible.
  8. 12" of bedding is used during all phases of production. The bedding and animal waste combines to provide garden humus and is marketed as an odor free natural humus used to restore garden soils and as a natural fertilizer for farming.
  9. Natural "rooting" habits of hogs are allowed to be expressed.
  10. The American Humane Association monitors the entire process.

Notice that a key point of this system is that members, farms and processing facilities are monitored by the American Human Association (which in turn is monitored by USDA Ag Marketing Service).

Monitored by the American Humane Association

The standards of practice for the Breton family system of natural pork production are those set by The American Humane Association. The American Humane Association is the oldest and most prestigious National Humane Association in the United States, founded in 1877. Also, the American Humane Association is the only non-profit organization dedicated to protecting both our children and animals from abuse.


FOLLOWING ARE THE FOUNDATION PRINCIPLES OF THE
AMERICAN HUMANE ASSOCIATION MONITORING PROGRAM

  • Farm verified using American Humane Association developed standards, by participating veterinarians and animal scientists who are members.
  • The USDA agricultural marketing service verifies the inspection process to assure fairness in the free-farmed program.
  • The free-farmed program puts the well being of animals first.

PUTTING THE FREE IN FREE FARMED

  • Free from unnecessary fear and distress, by ensuring conditions and care that limit stress
  • Free from unnecessary pain, injury, and disease, by prevention of disease through rapid diagnoses and treatment
  • Free from hunger and thirst, by ready access to fresh water and a diet that maintains full health and vigor
  • Free from unnecessary discomfort, by providing an appropriate environment including shelter and a comfortable resting area, by enabling the expression of normal behaviors, and by providing sufficient space, proper facilities, and company of the animals' own kind

SAY YES TO FREE FARMED FARM ANIMAL WELFARE &
MAVERICK RANCH NATURAL PORK.


Do You Like What We Are Doing?

If so, please contact your favorite meat department and ask them to give Roy or Charlie Moore a call at 1-800-497-2624.

Call or e-mail Maverick Ranch to find the store nearest to you carrying our natural meats!

We have 90% of the TRUE NATURAL PORK PRODUCERS in the U.S. and Canada joining us. We need your support to help bring True Natural Pork (NO ANTIBIOTICS - EVER) to the marketplace.

 

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