Like most parents, we are proud of our family. Following is a brief resume of each member of our family.
 Roy R. Moore, Jr. - Roy is the founder and Chief Executive Officer of Moore Holdings, Inc. which includes Maverick Ranch Association, Inc., National Realty Exchange, Inc., Rocking M Cattle Co., Maverick Marketing, GuaranTek Analytical Laboratories, TLC Wildlife Ranches, and Mid America Properties. Roy has a life-long history in ranching and started in the real estate business in Phoenix, Arizona in 1962. Roy won the Snyder Trophy in 1967, which is the National Association of Realtors highest award. He is a member of the Society of Exchange Counselors (SEC). In 1986, Roy was awarded the Livestock Man of the Year by the Record Stockman, one of the leading agriculture newspapers. This was in recognition for his work in establishing the Salers breed in the United States and for starting the Maverick Ranch Marketing System. Maverick Ranch also started the extra lean ground beef movement in the U.S., and was the first company to market ground beef from USDA graded corn-fed beef that was more than 90% lean.
Roy has served in every office in the American Salers Association and served on the Board of Directors for sixteen years. He also served on the Board of Directors and as President of the American Wagyu Association. Wagyu is the breed that produces Japan's famous Kobe beef. Roy has been active in committee work for the National Cattlemen's Beef Association and has served on the Board of Directors. Today, he is active in the American Heart Association and served as a Denver Metro American Heart Association Director.
 Bobbi Moore - Bobbie graduated from Colorado University with a BFA in Interior Design and Graphic Design from Boise State University. She was a stay-at-home mother while the boys were growing up. Bobbi is an accomplished jewelry designer and painter. During the years the family ranched in Idaho, she was active in Idaho Cattlewomen's Association serving as local president, and helped Idaho host the Nation Beef Cook-Off. Bobbi was one of the founders, Directors and the first President of the Salers Belles, the women's auxiliary for the American Salers Association. She currently is a member of Mile Hi Cattlewomen of Colorado.
Bobbi has worked full-time at Maverick Ranch Beef since 1987 and serves as our Creative Director as well as one of our graphic designers. Since the company's inception she has directed the corporate image of Maverick Ranch, as well as serving as the first President of Maverick Marketing (a job she has passed to her son Monte). Maverick Marketing is an independent agency that handles all of the Maverick Ranch projects and does graphic design work for a number of outside clients. Bobbi attended the Culinary Institute of America (CIA) and oversees our recipe division and the food styling for photos in our brochures and advertising.
 Rex R. Moore - Rex is President and Chief Operations Officer of Maverick Ranch. Before becoming President in the late 1990s, he served as the Vice President where he helped the Moore family start Maverick in 1985. He is in charge of both of our meat processing plants and supervises all production and safety operations as well as the testing laboratory. Rex put himself through college with his Salers cattle herd that he started while he was in 4-H as a youth. He graduated from the University of Idaho in Agricultural Business. Rex's three brothers followed his example and put themselves through college in the same manner. Roy and Bobbi's philosophy was that it was better for their sons to do it for themselves than to have something given to them.
Rex served as the second President of the American Junior Salers Association. He has also served on the Board of Directors and as Vice President of the American Wagyu Association. Today, Rex serves as a Director of the North American Meat Processors and the National Meat Association. He is becoming recognized as a leader in the beef industry and is keeping Maverick Ranch Beef in the forefront of the branded beef industry. At almost 40 years of age, Rex has a great future to continue to lead Maverick and the industry into providing natural meat products with quality and safety that were unknown in the past. Rex married Julie Sherbeck in 1996, who has a Masters degree from CSU in meat science. They now have two beautiful sons named William W. Moore and Ethan E. Moore.
 Lance L. Moore - Lance is President of National Realty Exchange, Inc. and Manager of MidAmerica Properties, LLC, and GreatLakes Development. He works full-time managing our real estate company, which includes a medical office building, industrial buildings, and handles real estate brokerage on a national scale. Lance graduated from Colorado State University with a degree in Agricultural Business. His real estate education is extensive and he has designations in Certified Commercial Investment Member (CCIM), as well as being a member of the Society of Exchange Counselors (SEC), Accredited Land Consultant (ALC), Colorado Land Specialist (CLS) and Equity Marketing Specialist (EMS). Lance has served a President of the Colorado Real Estate Exchangers and the Mile Hi Exchangers and has served on various committees and the board of directors in the real estate industry. He works as a broker and counselor on a variety of real estate including ranches, farms, commercial, industrial and investment properties for sale or exchange as well as buyer representation. Lance specializes in tax deferred exchanges of real estate, so if you need any help in commercial real estate on a nationwide basis, give him a call at our number 303-294-0146. Lance is married to Ann Dammon Moore, who received her graduate degree in computer information systems.
 Charlie C. Moore - While in high school, Charlie was selected by the Hugh O'Brian Youth (HOBY) Leadership Foundation as the outstanding sophomore from his school. Actor Hugh O'Brian (Wyatt Earp) founded HOBY. This foundation seeks out, motivates and trains high school students with leadership potential in many nations throughout the world. As a HOBY alumnus, Charlie organized Alumni Chapters in both Idaho and Arizona. In 1990, he was selected by his peers as the International Membership President from the 40,000 member HOBY Alumni Association. Today, he is the Colorado HOBY Fund Raising Chairman and a counselor for the Colorado State Leadership Seminar.
During high school, Charlie excelled as a runner. Not only was he the cross country team captain for 3 years, but he also won the 800-meter state track championship as a senior. Charlie graduated from Northern Arizona University School of Business with a marketing degree. While in Flagstaff, he adopted two boys, Joe and Chris. He returned to Idaho in 1993 to run the family's 38,000 acre Rocking M Ranch. Since 1995, Charlie has resided in Denver and is Vice President of Marketing for Maverick Ranch Beef. As VP, he helps develop new retail grocery accounts and manages our large network of service representatives. Charlie still supervises our ranching operations in Idaho and Oregon.
 Monte M. Moore - Monte graduated from Colorado State with a BFA in graphic design. He now works as our illustrator and a graphic designer in Maverick Marketing with the other designers in our in-house design firm. Monte is President of Maverick Marketing and has designed most of our logos and many of the current brochures. He created posters reflecting Maverick Ranch's Official Suppliership of the U.S. Olympic Training Centers, which were displayed in select supermarkets during the 2002 Olympic Winter Games.
When not designing for us, Monte is a freelance illustrator. He's rapidly becoming a well-known airbrush illustrator. Monte's artistic talent has led him to be selected to illustrate many covers of novels, comics, magazines, and games. Monte's work is actively used in the fantasy, comic and gaming industries and has four published art books. His prints and original artwork are proving to be a very good investment. Many of his published works are available via the web. Catch Monte's website at www.mavarts.com.
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